GameTime Digital Team
Get to know the team
Chief Executive Officer (CEO)
stephen mcbrinn
Stephen McBrinn is CEO and Co-Founder of GameTime Digital. Stephen founded the original paid media business in 2016 having worked on the new business team in Google’s Dublin office for a number of years. Originally created as a bedroom business, Stephen has built the business from a one site UK focused affiliate business to a multi revenue affiliate business incorporating SEO, PPC, Brokerage, Social and email marketing.
Stephen has a particular passion for the igaming industry and a specialty in seeking and developing new revenue streams.
chief marketing officer (cmo)
alex windsor
Alex Windsor is the Chief Marketing Officer and Co-Founder of GameTime Digital, where he combines his passion for marketing, SEO, and the fast-growing iGaming industry.
With a career built on data-driven strategy and creative brand storytelling, Alex thrives on finding innovative ways to connect players with engaging digital experiences. His deep love for SEO stems from its unique balance of technical precision and human psychology—an approach he applies across all aspects of GameTime Digital’s marketing efforts.
A keen football fan, Alex loves spending time with his family and travelling.
Head of paid media
ferdia O’Haodha
Ferdia Ó Haodha is Head of Paid Media at Game Time Digital, bringing over a decade of experience in performance marketing within the iGaming industry.
He leads the development of innovative paid media strategies and oversees the launch of new projects that expand reach and drive measurable growth. With a strong focus on data-driven decision making, market expansion, and campaign innovation, Ferdia ensures Game Time Digital remains at the forefront of acquisition and performance in a highly competitive space.
chief financial controller
Nathaniel XIE (ACA)
A Chartered Accountant with a Bachelor’s degree in Mathematics with Economics from UCL and professional training from Chartered Accountants Ireland.
Nathaniel’s role as Financial Controller at GameTime Digital see’s him oversee financial operations, reporting, and strategic planning.
Outside of work, Nathaniel enjoy tennis, badminton, and skiing.
Head of content
mike fatouros
Mike has over 7 years of experience in the iGaming industry, working with both online casino operators and affiliates.
He has played a pivotal role in launching several of our affiliate sites in the online casino, sweepstakes, and sports betting niches. Mike built and now manages the content team that drives the growth of GameTime Digital, while also spearheading SEO for some of our key brands.
head of casino seo
Jon Ridehalgh
Jon has spent over a decade working as a technical SEO in the iGaming industry. He began his career as a self-starter running his own affiliate website in 2014 before joining GameTime Digital in 2022, where he continues to channel his passion for all things technical.
With over 20 years of experience as an online slots player, Jon brings a unique perspective on what makes games resonate with players.
Outside of work, he enjoys exploring new food experiences, cycling, music, and watching football.
Head of Sales
Matthew Houghey
Matthew is the Head of Sales for the brokerage at GameTime Digital, where he leads strategic growth efforts in the iGaming brokerage space. With extensive experience in affiliate and performance marketing, he brings deep expertise to help partners scale their presence and revenues through data-driven acquisition strategies and tailored client service.
His role is about building trust and ensuring our partners feel supported with tailored solutions, actionable insights, and the right commercial frameworks to maximize success. In his spare time Matt likes to take stay active , enjoys spending time with his family, which keeps him balanced and motivated both personally and professionally.
senior sports editor
Daniel Craymer
Daniel joined Apps4 Web Media in 2022, and has been working as a sports betting writer and content specialist since 2018.
He graduated from the Budapest University of Technology in that very year, finishing with a Master’s in Architectural Engineering, but his natural inclination and passion always led him back to sports. Dropping out of construction tenders and building construction, he picked up the pen and began writing. He has worked with numerous affiliates and operators as well, gaining valuable from the inside out.
Besides reviewing betting sites and crafting his own mathematical betting strategies and tactics, Daniel is also a cat owner, a foodie, an admirer of fine architecture, and follows sports religiously.
senior sports editor
paul ricci
Paul Ricci has been working as an editor and content creator in the iGaming industry for over five years. With a background in writing and a degree in sports journalism, they combines professional skills with a genuine passion for the online betting industry.
A lifelong sports enthusiast, Paul has a particular love for the NFL and football. Paul has attended three NFL games in London and has been a season ticket holder at his football club for over 20 years. Keeping up with the latest developments in the sporting world not only fuels his personal interests but also supports his work as a content editor.
Outside of work, fitness is an important part of Paul’s life. He stays active through running, regular gym sessions, and as a member of a local tennis club.
Software Developer
Kashif Zafar
Kashif Zafar is the Lead Software Developer for PPC at GameTime Digital. He holds a degree in Computer Science and began his career in 2011.
After gaining six years of experience in software and web development, he joined the company in 2017, back when it was known as Sword Media. Over the years, Kashif has grown with the organization and now leads development efforts at GameTime Digital.
Sales Development
Keelagh Cullinane
Keelagh is our Sales Development Representative at GameTime Digital. She manages partnerships on GameTime Brokers and oversees the company’s Email CRM operations, ensuring effective engagement and retention across all campaigns.
With more than six years of experience in the iGaming industry, Keelagh brings expertise in partnership management, digital marketing, and customer lifecycle strategy. Her focus is on building strong relationships and delivering measurable results that support GameTime Digital’s growth.
Seo manager
oliver dickinson
Oliver is SEO Manager at GameTime Digital, helping drive organic growth across the company’s iGaming and affiliate brands.
With over 9 years of SEO experience, Oliver brings a strong commercial mindset to some of the most competitive search markets online. He focuses on turning ambitious ideas into clear, scalable strategies that help brands grow, compete, and build long-term authority.
Outside of work, Oliver enjoys CrossFit, running, hiking, and generally finding new ways to make life harder than it needs to be.
head of off-page seo
Kieran Quick
Kieran is the Off-Page SEO Manager at GameTime Digital. He oversees off-page SEO across GameTime Digital’s portfolio of sites, including content creation and outreach, drawing on his years of experience in the iGaming industry.
Kieran holds a Bachelor’s in English and a Master’s in International Business and Marketing.
Outside of work, he enjoys staying active, hiking, watching sports, and exploring new cities.
Social Media Manager
Oscar Dobbins
Oscar brings years of experience from the Gaming and Esports industries to GameTime Digital. From managing social campaigns across multiple brands to leading major community initiatives, he specialises in crafting content that connects with audiences and drives engagement.
Before joining GameTime Digital, Oscar worked with global organisations including LetsPlay.Live, Gfinity, and Alpine F1, where he led the Alpine Community Cup, a 10-week international Esports competition. His background spans social media management, editorial work, event operations, and marketing strategy – always with a focus on delivering results and building communities.
Outside of work, you’ll find Oscar on the basketball court, golf course, or testing out the latest Esports titles.
Financial Accountant
walter dunphy
Walter is an ACCA-qualified accountant with experience in both Big 4 and medium-sized accounting firms. Over the years, he has worked with a wide range of businesses, gaining practical experience in audit, tax and financial reporting.
He also spent three years in the iGaming industry, working across both the affiliate and casino sides of the sector.
Outside of work, Walter spends most of his time chasing after his daughter, coaching new business owners on business taxes, and occasionally creating YouTube videos to share useful advice.
Sales Development Representative
Caolán Mac Craith
Caolan is our Sales Development Representative at GameTime Digital. He supports the growth of GameTime Brokers by managing outreach, onboarding new partnerships, and coordinating performance-driven social campaigns across key markets.
New to the iGaming industry, Caolan brings fresh energy, a strong commercial mindset, and a proactive approach to building operator relationships. He focuses on identifying high-value opportunities and helping partners scale effectively through GameTime Digital’s channels.
